Whataburger Taps Austin Shop

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Eighteen years ago, Mark McGarrah and Bryan Jessee worked on the Whataburger account as junior staffers at The Richards Group.

They formed McGarrah/Jessee in 1996 and once again are working for the Corpus Christi, Texas-based chain after winning a review for the estimated $10 million account over fellow Texas shops Firehouse in Addison and RuffCoffinBreedlove in Austin.

“It’s cool for things to come full circle,” McGarrah said.

The mid-April win makes Whataburger one of the largest accounts at the 28-person Austin agency, which plans to add staff to handle the business.

Incumbent Square One in Dallas, which had handled creative...

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