What Is Zimmerman's Media Trading Room, and Does It Really Save Clients Millions?

Inside the agency's anti-programmatic buying strategy

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Conventional wisdom holds that programmatic ad buying, and the Big Data that powers it, will dominate media planning for both agencies and presidential campaigns in the coming years. As a panel of Adweek experts put it a year ago, "Programmatic is eating the media world."

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in