What You Need to Know About Paloma Azulay, Burger King's New Global Chief Brand Officer

Filling an RBI leadership gap left by Fernando Machado's exit, she honed her craft over 14 years at Coca-Cola

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Paloma Azulay is a highly experienced marketer who devoted much of her career to Coca-Cola before joining Restaurant Brands International to lead global marketing for Tim Hortons and Popeyes. Now she’s adding RBI’s most famous chain, Burger King, to her roster in her new role as global chief brand officer for the entire parent company.

Top line

Stepping in with the exit of her boss, Fernando Machado, as he leaves RBI to join Activision Blizzard after an iconic run of creative marketing, Azulay is being elevated from her previous role of global chief marketing officer for Popeyes.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in