What Weight Watchers' Bleak Outlook for 2019 Signals About the Old-School Diet Brand's Future

Some experts suggest WW may have pivoted too much

WW—the brand formerly known as Weight Watchers—is off to a rough start in 2019. The company’s shares tumbled as much as 36 percent after WW reported poor fourth quarter results and shared on its recent earnings call that, due to a “soft start to the key winter season,” the brand expects low recruitment levels and a decline in revenue and earnings for 2019.