Leadership & Talent

What We Can Learn From the Leaders Who've Lasted in the Ever-Evolving Role of CMO

Adweek’s 2022 award-winning marketing chiefs have withstood the tests of a challenging period of time

dress shoes with roots growing out of them — It’s not just that some CMOs have stayed with their brands through tumultuous times; it’s also how they've done it and the changes they've ushered in.Edmon De Haro for Adweek / Getty Images

May 8, 2022

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.

Almost from its origins in the 1990s, the job of chief marketing officer has seemed on the verge of extinction. Conjured on the fly as technology officers shifted the balance of power among finance, sales and marketing departments, the idea of the CMO emerged as the ground under brand strategy decisions was experiencing a tectonic shift.