What We Can Learn From the Leaders Who've Lasted in the Ever-Evolving Role of CMO

Adweek’s 2022 award-winning marketing chiefs have withstood the tests of a challenging period of time 

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Almost from its origins in the 1990s, the job of chief marketing officer has seemed on the verge of extinction. Conjured on the fly as technology officers shifted the balance of power among finance, sales and marketing departments, the idea of the CMO emerged as the ground under brand strategy decisions was experiencing a tectonic shift.

In 2020, time spent in the CMO role hit its shortest point since 2009 and remained just as low in 2021.



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This story first appeared in the May 9, 2022, issue of Adweek magazine. Click here to subscribe.