What Verizon Learned a Year After Launching Its Diversity-Focused Fellowship Program

The brand worked with 5 agency partners on the 8-month fellowship

Verizon is wrapping its first round of the Ad Fellows program, targeted at diversity. Getty Images, Verizon

Verizon wants to be a more diverse workplace, and the brand wants its agency partners to be just as diverse. Two years ago, Verizon CMO Diego Scotti called on all agencies that work with the brand to put together an action plan showing how they would improve diversity within their companies. Then, one year ago, Scotti launched Ad Fellows—a program for college graduates across the country with diverse backgrounds and an interest in marketing.

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@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.