What TikTok Thinks Brands Should—and Shouldn't—Take Away From Ocean Spray's Viral Moment

Katie Puris, the platform's global head of business marketing, shares tips on how to prepare for sudden fame

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Who knew the combination of a person responding to car troubles by skateboarding to work while drinking a beverage, all set to a classic rock track to complement his video post on TikTok would lead to a signature moment for the platform?

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