What TikTok Thinks Brands Should—and Shouldn’t—Take Away From Ocean Spray’s Viral Moment

Katie Puris, the platform's global head of business marketing, shares tips on how to prepare for sudden fame

Nathan Apodaca and Ocean Spray bottles
Nathan Apodaca doesn't have to skateboard to work anymore thanks to Ocean Spray. Getty Images

Who knew the combination of a person responding to car troubles by skateboarding to work while drinking a beverage, all set to a classic rock track to complement his video post on TikTok would lead to a signature moment for the platform?

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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