What TikTok Thinks Brands Should—and Shouldn't—Take Away From Ocean Spray's Viral Moment

Katie Puris, the platform's global head of business marketing, shares tips on how to prepare for sudden fame

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Who knew the combination of a person responding to car troubles by skateboarding to work while drinking a beverage, all set to a classic rock track to complement his video post on TikTok would lead to a signature moment for the platform?

No one could have possibly been prepared for this confluence of events—and therein lies the beauty.

For the rare few who may have missed this, on Sept. 25, Nathan Apodaca of Idaho Falls, Idaho, posted a TikTok video featuring him skateboarding to work due to a broken down car, drinking Ocean Spray Cran-Raspberry juice and signing along to “Dreams” by Fleetwood Mac.

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