What Tiffany & Co. Learned About Mobile From Watching Its Competitors

Legendary luxury brand's marketing vp shares a few insights

An icon like Tiffany & Co., the final word in luxury goods for 180 years and counting, might not seem to need business pointers from anyone. But it turns out that when it comes to mobile, at least, the famous brand has learned a great deal in recent years—in part from watching its competitors.