Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
There’s a seismic shift in how audiences consume content, and it’s becoming clear that influencers are driving that shift.
Ryan Berger, Founding Partner of HYPR; Barbara Jones, Founder and Chief Executive Officer of Outshine Talent; Ian Schafer, Co-founder and Chief Executive Officer of Kindred, and Kait Pearse, Associate Director, Influencer of Grey Group, joined Adweek’s Social Media Week LA to discuss how influencer co-creation helps build lasting brand connections.
Industry-wide shift to collaboration
As Gen Z and millennial consumers follow the trendsetting influences of content creators, the creators themselves have to evolve as the influencer becomes more mainstream.
“Influencers are now taking a...
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in