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The past year has seen an explosion in ecommerce due to the novel coronavirus pandemic, which has accelerated the growth of the category well beyond expectations.
For StockX, an online marketplace and resale platform, these trends have expanded the company’s growth beyond the Gen Z sneakerheads that made up its initial consumer base. While sneaker fans and collectors remain the core of its business, StockX is also attracting consumers looking for all of 2020’s most popular items, from jigsaw puzzles and face masks to the latest merchandise from the McDonald’s
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