Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
Brands dream of a moment like the one that came for the Popeyes Chicken Sandwich this summer. The new product attracted buzz on social media even before it launched nationwide, and once that date happened, all need for a strategic media plan went out the window when the sandwich went viral and sold out in stores.