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CANNES, France—What does a business that exists almost entirely online get out of building a 2,000-square-foot temporary oasis in the sand? That’s what we wanted to find out here in Cannes, so we dropped by the beach activations of Pinterest, Twitter and Instagram (also Spotify and Google, but those are different videos) to find out.
The activations can top $1 million dollars to construct, furnish, activate and staff, all for less than a week’s worth of physical existence.
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