Cannes Lions

What Pinterest, Twitter and Instagram Gain From a Week-Long Beach Activation at Cannes

Social platforms come to life in the sand

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CANNES, France—What does a business that exists almost entirely online get out of building a 2,000-square-foot temporary oasis in the sand? That’s what we wanted to find out here in Cannes, so we dropped by the beach activations of Pinterest, Twitter and Instagram (also Spotify and Google, but those are different videos) to find out.

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