What People Really Want From Brands Amid a Cost of Living Crisis

As global inflation runs high, consumers expect advertisers to offer meaningful solutions to the crunch

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Across the globe, countries are experiencing price hikes and inflation shockwaves. As the cost of living goes up across everything from energy to groceries, a study from Havas Media Group reveals how brands can best connect with customers thinking carefully about every dime.

In March, U.K. inflation soared to its highest level in 30 years, driven by the rising cost of gas, petrol, food, footwear, furniture and clothing. As a result of this, Havas found 59% of U.K.

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