What Orangetheory Is Doing to Engage Its Users During Covid-19

The brand has had to bring its operations fully digital over the last couple of weeks

We were supposed to be basking in the crowds of SXSW with a massive activation. Instead, the team was in a studio, filming workouts with Costco-sized packages of soap, an overstuffed suitcase and a rolling pin. Days later, the props became giant utensils and an 8-month-old child. Welcome to marketing in the age of Covid-19.