What MediaLink's Dana Anderson Thinks New CMOs Should Focus On

The veteran marketer explains how to navigate this tough environment

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The average CMO tenure has gotten shorter and shorter in recent years. Routinely, top marketing executives will leave their posts almost as soon as they’ve settled in them—a sign, perhaps, of an industry that’s changing so rapidly that even those at the top can’t always keep up.

Dana Anderson, however, has managed to remain at the top of the marketing world throughout all the upheaval. For over three years, she served as the CMO of Mondelēz, a post she left in May of last year to join MediaLink, a strategic advisory firm where she works to aid and improve brand and marketer relationships.

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