What MediaLink’s Dana Anderson Thinks New CMOs Should Focus On

The veteran marketer explains how to navigate this tough environment

Dana Anderson, chief transformation officer of MediaLink

The average CMO tenure has gotten shorter and shorter in recent years. Routinely, top marketing executives will leave their posts almost as soon as they’ve settled in them—a sign, perhaps, of an industry that’s changing so rapidly that even those at the top can’t always keep up.

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@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.