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For advertisers, consumers have become a moving target. Literally. Our society is more mobile, active and urban than ever before. Higher skilled workers are moving to urban areas, as are many corporations like GE, McDonald's, Google and Facebook.
Consumers now spend 70 percent of their time out of their homes, according to Kinetic USA. Millennials are dining out more often than their parents ever did, and the Internet of Things lets us stay connected to home and media from anywhere.
Barry Frey
So, it comes as no surprise that the impact of video advertising in the home is on the decline.
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