What Media Planners Can Do About Dramatically Shifting Video Viewing Habits

On-the-move consumers are taking impressions with them

View count alone will not tell a marketer if their video is resonating with audiences. Getty Images

For advertisers, consumers have become a moving target. Literally. Our society is more mobile, active and urban than ever before. Higher skilled workers are moving to urban areas, as are many corporations like GE, McDonald's, Google and Facebook.