What Marketers Can Learn About Taking a Stand From Gillette

The brand targeted toxic masculinity, and reviews were mixed

Gillette's new campaign "We Believe: The Best Men Can Be" received praise and criticism for its stance on toxic masculinity. Gillette

You’ve no doubt already seen the furor around Gillette’s “We Believe: The Best Men Can Be” spot. Just a day into its release, and it’s attracted huge amounts of praise and criticism for its focus on bullying, the #MeToo movement and toxic masculinity.

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@MrJimColeman Jim Coleman is the U.K. CEO of global socially-led creative agency We Are Social.