What the Man Who Invented the Rolling Stones Can Teach You About Branding

Image making by Andrew Loog Oldham

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Andrew Loog Oldham, the manager and producer of the Rolling Stones from 1963 until 1967, still considers his work in branding the world's greatest rock band—he essentially built their image from the ground up—to be all but unsurpassed.

"No one's reinvented the wheel. We're still it," Oldham told Rob Schwartz, the global creative president of TBWA, at the beginning of a conversation at Advertising Week on Wednesday. "You've got the side issue of hip-hop and rap.

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