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One of 2020’s most lauded campaigns is the Moldy Whopper, an ad that shows Burger King’s signature sandwich literally rotting over the span of a month. The buzzy stunt, brought to life with help from three agencies, was created to promote the Whopper’s lack of artificial ingredients and preservatives.
At this year’s Brandweek, Fernando Machado, global chief marketing officer of Restaurant Brands International (the company that owns Burger King, as well as Popeyes and Tim Hortons), discussed how he’s helped the fast-food chain adopt bolder, more attention-grabbing marketing tactics.
He
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