What Kroger Learned a Year After Launching a Big Brand Refresh

The new direction created by DDB New York has been highly effective

She's getting low (prices). Kroger

Kroger, the nation’s second-largest retailer, hired DDB New York as its first-ever agency of record in July 2019. The Cincinnati-based brand was coy about where it was heading with its refresh, but noted that the agency came up with a direction that “knocked our socks off,” according to Kroger vp of marketing Mandy Rassi.

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@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.