What Kroger Learned a Year After Launching a Big Brand Refresh

The new direction created by DDB New York has been highly effective

Kroger, the nation’s second-largest retailer, hired DDB New York as its first-ever agency of record in July 2019. The Cincinnati-based brand was coy about where it was heading with its refresh, but noted that the agency came up with a direction that “knocked our socks off,” according to Kroger vp of marketing Mandy Rassi.