Accounts

What Johnson & Johnson's Account Shift Means for MDC Partners, WPP and the Industry

Headwinds for dedicated units in 2020

Headshot of Mark Penn and Mark Read on a red background with johnson and johnson logo
Mark Penn (l.) and Mark ReadMDC, WPP, Johnson & Johnson
By Erik Oster

October 25, 2019

Earlier this week, Johnson & Johnson sent its U.S. consumer health business, which comprises Listerine, Tylenol and Zyrtec brands, from WPP’s Wunderman to MDC Partners’ Doner.

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Erik Oster

Erik Oster is Adweek's senior writer covering Agencies.

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