What Johnson & Johnson and Lumber Liquidators Did Right—and Wrong—in Cancer Claim Responses

Tone matters

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Two brands found themselves in hot water recently after their products were linked to cancer, and their reactions offer lessons in crisis response management.

On Monday, Johnson & Johnson was ordered to pay $72 million by a Missouri state jury to the family of a woman whose death from ovarian cancer was linked to use of the company's talc-based baby powder. More than 1,200 lawsuits linking Johnson & Johnson's baby powder to cancer are still pending, the Associated Press reported.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in