What It's Like to Sleep on a Beautyrest Bed Alongside 150 Strangers During an 8-Hour Music Performance

Composer Max Richter brings Sleep to SXSW

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Music has been an integral part of the South by Southwest experience dating back to 1987 when the festival debuted. Legendary names from Johnny Cash to Willie Nelson and The B-52’s have taken the stage at the Austin, Texas, festival over the years, and this year will be no different (SXSW Music officially kicked off Monday).

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