What It Looks Like to Reimagine the Soda Industry in 2020 and Beyond

United Sodas of America is all about variety and unity

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When CEO Marisa Zupan and her co-founders started United Sodas of America last year, they asked themselves: “What should shipped soda be in the 2020 era?”  

The answer to that question is a variety of 12 different flavors of soda, like Cherry Pop and Young Mango, that are organically sweetened and only 30 calories. What makes these cans stand out is their simplistic and monochromatic design, which not only serve as a flavor cue but also convey the mission of the brand: variety and unity. Customers can either buy a variety pack featuring every flavor or smaller themed packs like The Finer Things Club or Toga Party. 

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