What I Learned at Sundance as a Creator

Fresh perspective from a former agency CEO turned content exec

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This was my first Sundance Film Festival seen through the lens of “creator” rather than agency.

I loved every one of my years on the agency side, and cherish the many experiences that each of those years brought. But, I wouldn’t trade where I sit now for anything.

Matt Seiler

My whole career has been in service of brands. I love them. I love what they are, I love what they do, and I love helping them achieve business success.

I want brands to be held in the highest regard.

But, for the last few years, I wasn’t sure I was in the right spot to help brands as much as I wanted.

I’ve done my time in account management, strategic planning and had creative agency and holding company leadership roles.

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