What Happens to Struggling Brands Inside a Conglomerate? Jell-O and Kool-Aid Are About to Find Out

Analysts predict they will be spun off

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Throughout the second half of the 20th century, Jell-O and Kool-Aid were omnipresent on American pantry shelves. But in 2019, the story for both brands is a bit different: they carry more nostalgia value than modern consumer appeal.

Late last week, Kraft Heinz’s stock fell by 20 percent after the company shared that it had written down the value of its brands by $15.4 billion and had been the subject of an SEC investigation, according to the

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