What Happens to Struggling Brands Inside a Conglomerate? Jell-O and Kool-Aid Are About to Find Out

Analysts predict they will be spun off

Throughout the second half of the 20th century, Jell-O and Kool-Aid were omnipresent on American pantry shelves. But in 2019, the story for both brands is a bit different: they carry more nostalgia value than modern consumer appeal.