What Happened When Kind Had to Throw Out the Wrapping That Made Its Snack Bars Famous

Brand solves a very sticky packaging problem

If you’ve been to a deli, stood on a grocery checkout line, bought a coffee at Starbucks or visited the snack bar on an Amtrak train, chances are you’ve seen a Kind bar for sale—and we mean really seen one. The ubiquitous, all-natural fruit and nut bar is known for its crystal-clear wrapper that puts all the almonds, pecans, raspberries and apricots in full view. The brand defines itself as using “ingredients you can see.” In a literal sense, Kind bars sell themselves.