What Happened When DTC Met ATV

A summit highlighted the role of advanced TV

Adweek brought two of the most salient topics in today’s brand marketing world together in a new event: DTC Meets ATV Summit, presented by Viacom and held at LinkedIn. Experts looked at how Direct-to-Consumer marketers are responding to rising ad costs and the growing need to find new channels via smart, internet-connected TV—with insights on scaling, optimization, best practices and brand-measuring ROI for growth.

Click for more from this issue

This story first appeared in the Sept. 30, 2019, issue of Adweek magazine. Click here to subscribe.