Brand MarketingWhat Happened When DTC Met ATVA summit highlighted the role of advanced TVBy Alexa Comeau|September 30, 2019 Jason Lynch, TV and media editor, Adweek, speaks with Karen Phillips, evp, ad solutions, Viacom.Sean T. Smith for AdweekShareBy Alexa Comeau|September 30, 2019 ShareAdweek brought two of the most salient topics in today’s brand marketing world together in a new event: DTC Meets ATV Summit, presented by Viacom and held at LinkedIn. Experts looked at how Direct-to-Consumer marketers are responding to rising ad costs and the growing need to find new channels via smart, internet-connected TV—with insights on scaling, optimization, best practices and brand-measuring ROI for growth. The engaged audience.Sean T. Smith for Adweek An audience member joins the conversation.Sean T. Smith for Adweek Will Flaherty, vp, growth, Ro; Michaela Giovengo, sales director, head of performance marketing, Hulu; Amanda Tolleson, chief customer officer, Birchbox; Kelsey Sutton, streaming editor, Adweek.Sean T. Smith for Adweek Danny Wright, chief brand officer, Adweek.Sean T. Smith for Adweek Networking and reflection time.Sean T. Smith for Adweek Tom Ryan, co-founder, CEO, Pluto TV.Sean T. Smith for Adweek Cara Lewis, evp, U.S. video investment, Dentsu Aegis Network.Sean T. Smith for Adweek Click for more from this issue This story first appeared in the Sept. 30, 2019, issue of Adweek magazine. Click here to subscribe. Adweek Adweek