What Experiential Marketers Can Learn From the Museum of Ice Cream's Meteoric Rise

Bonin Bough and Trina Chan discuss the value of experiences.

The Museum of Ice Cream opened its doors in New York in the summer of 2016, a pop-up art exhibit created as a passion project by its founder. However, it quickly became obvious that the “museum” had the potential to be something much greater. On opening day, there was a line around the block and customers had to be turned away after the Instagram-focused exhibit reached capacity, recalled Trina Chan, the Museum of Ice Cream’s head of partnerships, at Brandweek 2019.