What Experiential Marketers Can Learn From the Museum of Ice Cream's Meteoric Rise

Bonin Bough and Trina Chan discuss the value of experiences.

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The Museum of Ice Cream opened its doors in New York in the summer of 2016, a pop-up art exhibit created as a passion project by its founder. However, it quickly became obvious that the “museum” had the potential to be something much greater. On opening day, there was a line around the block and customers had to be turned away after the Instagram-focused exhibit reached capacity, recalled Trina Chan, the Museum of Ice Cream’s head of partnerships, at Brandweek



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