Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
The Museum of Ice Cream opened its doors in New York in the summer of 2016, a pop-up art exhibit created as a passion project by its founder. However, it quickly became obvious that the “museum” had the potential to be something much greater. On opening day, there was a line around the block and customers had to be turned away after the Instagram-focused exhibit reached capacity, recalled Trina Chan, the Museum of Ice Cream’s head of partnerships, at Brandweek
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in