The parent company of Lord, Dentsu & Partners and Bowes, Dentsu & Partners is negotiating a restructuring that could spin off Bo" /> What to drink: Wieden & Kennedy gets a swig of Coke <b>By Beth Heitzman and Cathy Taylo</b><br clear="none"/><br clear="none"/>The parent company of Lord, Dentsu & Partners and Bowes, Dentsu & Partners is negotiating a restructuring that could spin off Bo
The parent company of Lord, Dentsu & Partners and Bowes, Dentsu & Partners is negotiating a restructuring that could spin off Bo" />
The parent company of Lord, Dentsu & Partners and Bowes, Dentsu & Partners is negotiating a restructuring that could spin off Bo" />

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What to drink: Wieden & Kennedy gets a swig of Coke By Beth Heitzman and Cathy Taylo

The parent company of Lord, Dentsu & Partners and Bowes, Dentsu & Partners is negotiating a restructuring that could spin off Bo

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It is not clear whether the deal on the table would enable Bowes chairman/ceo Murray Bowes to buy the direct response agency outright from the Dentsu, Young & Rubicam Partnerships, or reduce the parent ownership to a minority stake.
Calls to executives at LD&P, BD& P and DY&RP were not returned.
The negotiations apparently grew out of the most recent quarrel between the two agencies.

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