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Advertisers once again are bringing out all the digital bells and whistles for the Super Bowl, the biggest marketing event of the year.
But after last year's Samsung-powered selfie with Ellen DeGeneres at the Academy Awards, JCPenney's mitten stunt last year and Oreo's hit "You Can Still Dunk in the Dark" tweet during 2013's Big Game, the stakes are higher than ever for brands hoping to cut through the noise at next month's event.
Already, marketers are trying to up the ante by staffing social media command centers and crafting posts to be sent out across their social accounts leading up to the game.
All that is unlikely to give brands a head start, however, according to Sarah Hofstetter, CEO of 360i.