Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
If, in recent months, you’ve come across some weird trends, like dudes crimping their hair during New York Fashion Week or men and women getting anti-aging facials using snail products, and you had absolutely no idea what was going on, there’s finally an answer for you.
It’s all been part of a wacky campaign from MailChimp Droga5 and media agency PHD, “Did You Mean MailChimp?” The whole idea for the campaign kicked off thanks to the now popular ad that ran on the podcast Serial where a woman famously mispronounces the word MailChimp.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in