What Do Snail Facials and Male Crimping Have in Common? They're Part of a MailChimp Campaign

The ambitious plan comes together

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If, in recent months, you’ve come across some weird trends, like dudes crimping their hair during New York Fashion Week or men and women getting anti-aging facials using snail products, and you had absolutely no idea what was going on, there’s finally an answer for you.

It’s all been part of a wacky campaign from MailChimp Droga5 and media agency PHD, “Did You Mean MailChimp?” The whole idea for the campaign kicked off thanks to the now popular ad that ran on the podcast Serial where a woman famously mispronounces the word MailChimp.



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