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NEW YORK Just about everyone on the buying and selling sides agrees that as much as it’s possible to forecast how advertising strategies will play out, there are several wild cards that will be key factors in determining how much the ad spend will accelerate, and what form it will take.
If New York Mayor Michael Bloomberg announces his candidacy for president, it could push the ad spend higher, Tracey predicts. If Sen. Hillary Clinton wins the Democratic primary, and the candidate who wins the Republican race opposes gun control, that could trigger a huge wave of contributions to the National Rifle Association so that it can run advocacy ads that favor the Republican candidate, says Tom Edmonds, president of the Vienna, Va.-based
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