Voice

What Brands Need to Understand About Cancel Culture

Often what happens online doesn’t translate in real life

Woman ripping paper on a yellow background with graphs, and sketches
Before taking a stand on an issue, brands must ensure complete alignment across every part of the business. Illustration: Trent Joaquin; Source: Getty Images

By Christina Adranly

November 26, 2019

Kanye West. Equinox. Taylor Swift. Kevin Spacey. Nelly. Donald Trump. Joe Biden. Guacamole. Post Malone. Crocs. Aziz Ansari. Elon Musk. 6ix9ine. Prada. Snapchat. United Airlines. Roseanne. Kim K’s Skims née Kimono.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

Christina Adranly
@cadranly Christina Adranly is director of strategy at the IPG Media Lab, UM's media futures and innovation consultancy.
Recommended articles
You Might Like

3 Insights From CES 2021 to Help Marketers Forge Connections in a Cookieless World

By Grace Murphy

Upfronts Success Depends on Data and People-Based Identity

By Jay Prasad, Chief Strategy Officer, LiveRamp TV

Navigating Identity Through the New Era of Privacy

By Michael Zacharski, CEO, ENGINE Media Exchange

2021 Working Mothers of The Year

By Adweek Content Studio

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}