What Brands Need to Understand About Cancel Culture

Often what happens online doesn’t translate in real life

Woman ripping paper on a yellow background with graphs, and sketches
Before taking a stand on an issue, brands must ensure complete alignment across every part of the business. Illustration: Trent Joaquin; Source: Getty Images

Kanye West. Equinox. Taylor Swift. Kevin Spacey. Nelly. Donald Trump. Joe Biden. Guacamole. Post Malone. Crocs. Aziz Ansari. Elon Musk. 6ix9ine. Prada. Snapchat. United Airlines. Roseanne. Kim K’s Skims née Kimono.

@cadranly Christina Adranly is director of strategy at the IPG Media Lab, UM's media futures and innovation consultancy.