What Brands Can Learn From the Fallout Surrounding Megyn Kelly's Interview With Alex Jones

The price of courting controversy

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It has been rough a week for NBC’s newest superstar, Megyn Kelly.

After the host revealed last Sunday that she would be interviewing conspiracy theorist and InfoWars founder Alex Jones as part of her Sunday Night with Megyn Kelly program, backlash was swift. Some took offense to the network giving Jones such a prominent platform after he helped spread the bizarre theory that the 2012 shooting at Sandy Hook Elementary School, which killed 20 children and six adults, was an elaborate hoax.

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