What Brands Can Learn From Bezos Stepping Down as Amazon CEO

When a personal brand becomes the company's brand, too

bezos
Bezos taking a backseat at Amazon is strategic. SAUL LOEB/Getty Images

The world’s richest man will soon have a lot more time on his hands. Jeff Bezos is stepping down as Amazon’s CEO and will transition to the role of executive chairman toward the end of the year.

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@EuniceCancino Adweek opinion contributor Eunice Cancino is a marketing manager at the Tory Burch Foundation.