Voice

What Brands Can Learn From Bezos Stepping Down as Amazon CEO

When a personal brand becomes the company's brand, too

bezos
Bezos taking a backseat at Amazon is strategic. SAUL LOEB/Getty Images
Headshot of Eunice Cancino
By Eunice Cancino

February 3, 2021

The world’s richest man will soon have a lot more time on his hands. Jeff Bezos is stepping down as Amazon’s CEO and will transition to the role of executive chairman toward the end of the year.

Headshot of Eunice Cancino

Eunice Cancino

Adweek opinion contributor Eunice Cancino is a brand and marketing manager.

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