What Brands Can Do for Black Fathers to Demonstrate True Understanding

Through substantive actions and commitment to issues of equity and race

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Black fathers face a unique set of fears, challenges and concerns. Illustration: Amira Lin

Much has been written about the shifting societal role of dads and the increase in father-led households. Some brands, in a nod to these changing demographics, have moved beyond portraying fathers as supportive characters and begun to speak directly to them.

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Yusuf Dahl is the director for innovation and entrepreneurship at Lafayette College.
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