What Brands Are Doing to Win Back Trust in a Post-Truth World

Amazon, American Express and others weigh in

Brands and agencies grapple with how to grow and retain trust at Advertising Week. Getty Images

Trust in government, business, media and NGOs has declined substantially since 2012, per Edelman’s annual Trust Barometer. The drop-off has been even more pronounced between 2016 and 2017. Brand marketers are grappling with the blowback as well, and during Advertising Week, a number of panels touched on the subject of trust and what marketers can do to earn it, keep it and make it grow.

@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.