What Brands Are Doing to Win Back Trust in a Post-Truth World

Amazon, American Express and others weigh in

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Trust in government, business, media and NGOs has declined substantially since 2012, per Edelman’s annual Trust Barometer. The drop-off has been even more pronounced between 2016 and 2017. Brand marketers are grappling with the blowback as well, and during Advertising Week, a number of panels touched on the subject of trust and what marketers can do to earn it, keep it and make it grow.

“I think it’s harder to be a brand or marketer in the U.S.

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