What Austin Looks Like Today as the All-Virtual SXSW 2021 Gets Underway

How event organizers, brands and agencies are approaching the event

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South by Southwest kicks off today from Austin, Texas—but the city is sitting quiet.

For the second year in a row, there’s no evidence of the event on the streets of the Texas capital. Last year, SXSW was canceled due to the pandemic just days before it was slated to begin, and this year it’s all happening online—using virtual reality and remote technology to bring the festival to life without the risk of an in-person gathering.

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