What Austin Looks Like Today as the All-Virtual SXSW 2021 Gets Underway

How event organizers, brands and agencies are approaching the event

Venues like The Mohawk will be featured in SXSW's virtual reality world. SXSW

South by Southwest kicks off today from Austin, Texas—but the city is sitting quiet.

@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.