What Are Amway’s Ads Really Promoting?

'It seems like a kind of secret'

It’s no secret that collaboration is essential to growth, but the how of it isn’t always so clear—and it's the understanding of how that is a true competitive advantage. Join Adweek X, a uniquely formatted event on December 4 in LA, to unlock fresh perspectives, true collaboration and growth.

In 1959, the Barbie doll hit store shelves, Cadillac rolled out its biggest fins, and Richard DeVos and Jay Van Andel, two high school friends from Ada, Mich., began selling soap door to door. Does that last one seem out of place? It’s not. The company the pair founded is Amway, which last year grossed $11.8 billion.

Not unlike Halliburton or TIAA-CREF, Amway is a company many have heard of but few are good at explaining.



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