What Are Amway’s Ads Really Promoting?

'It seems like a kind of secret'

In 1959, the Barbie doll hit store shelves, Cadillac rolled out its biggest fins, and Richard DeVos and Jay Van Andel, two high school friends from Ada, Mich., began selling soap door to door. Does that last one seem out of place? It’s not. The company the pair founded is Amway, which last year grossed $11.8

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