What a TikTok Experiment Taught EOS About Taking Risks, Even in Tough Times

Skin care brand’s bold approach to marketing, cultivated around community, is here to stay

Skin care brand EOS took a gamble last year when it based an entire product and marketing strategy on a video from TikToker Carly Joy (@killljoyy), which enlightened women across the world in how to “bless your fucking cooch.”

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