‘Whassup?’ Reaps Most Global Glory

NEW YORK DDB’s “Whassup?” campaign for Budweiser has been the most-awarded TV campaign internationally over the past five years, according to The Gunn Report. Wieden + Kennedy was the most-honored agency, and BBDO was the most-awarded agency network during that time period, per the report.

DDB Chicago’s “Whassup?” campaign, which ran during 2000 and 2001, received more awards between 1999-2003 than any other TV campaign or commercial, according to the report. Inspired by a short film by director Charles Stone III, the campaign spawned multiple executions, including the characters saying “Wasabi?” in a sushi restaurant.

The most-awarded print campaign or execution is BMP DDB London’s “Wedding” for Volkswagen. The 1999-2000 ad featured a wedding photograph shot in a park in which the bride and groom are out of focus, but a billboard in the background showing the price of a VW Polo is crystal clear.

W+K in Portland, Ore., was the most-awarded agency during 1999-2003, followed by AMV BBDO in London and Dentsu in Tokyo. In terms of agency networks, BBDO received the most awards. DDB was second, Saatchi & Saatchi was third, TBWA was fourth and Leo Burnett was fifth.

The United States earned the most prizes, followed by Great Britain, Brazil and Spain. Volkswagen, Nike, Sony, Fox and Budweiser, in that order, were the most-honored clients in the world between 1999-2003.

Frank Budgen of Gorgeous Enterprises was the most-awarded commercial director over the last five years. Traktor, which directs out of Partizan, was second, and Daniel Kleinman of Spectre was third.

Donald Gunn, onetime corporate director of creative resources at Leo Burnett and a former Cannes jury president, founded the London-based Gunn Report. The report has ranked agencies, campaigns, production companies and advertisers, among other categories, based on the winners’ lists from ad industry competitions worldwide since 1999. The newly released consolidated report incorporates information from the last five years.

The entire report can be downloaded at www.gunnreport.com.