Weyerhauser, Callaway to Dailey

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Dailey & Associates here, which has been trying to broaden its roster with more national accounts, has succeeded with two new wins–Weyerhauser Co. and Callaway Golf Co.
The agency won the estimated $7 million Weyerhauser account last week after a review involving shops from around the country. Dailey prevailed over finalists Katsin/Loeb Advertising, San Francisco; Campbell Mithun Esty, Minneapolis; and Brouillard Communications, New York. The agency and the Tacoma, Wash.-based client were in contract negotiations last week, said sources.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in