Weyerhauser, Callaway to Dailey

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Dailey & Associates here, which has been trying to broaden its roster with more national accounts, has succeeded with two new wins–Weyerhauser Co. and Callaway Golf Co.
The agency won the estimated $7 million Weyerhauser account last week after a review involving shops from around the country. Dailey prevailed over finalists Katsin/Loeb Advertising, San Francisco; Campbell Mithun Esty, Minneapolis; and Brouillard Communications, New York.

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