We've seen Tiger take on a mischievous groundhog

We've seen Tiger take on a mischievous groundhog for American Express, pitch a Buick LaCrosse and even urge consumers to "Be a Tiger" for Accenture. So when we see this grainy footage of the man as a boy, wowing fans at St. Andrews, Scotland, thanks to clever digital doctoring by Wieden + Kennedy, it's hard not to smile with the crowd watching him perform well beyond his years. To smile with his father, always encouraging from the gallery, and smile with him as a 5-year-old making another perfect shot, as the music of Ooh La La and the lyrics "I wish that I knew what I know now when I was younger" amplify the moment. You can see the man that he will become. The spot ends with the "Just do it" tag.Also entertaining, but without the emotional pull, is an Adidas spot care of 180 in Amsterdam. We've come to expect the brand's wild special-effects-heavy interpretations of "Impossible is nothing," but we were still thrilled to watch the new 60-second "Impossible field" global execution that gives soccer an extreme-sports edge. David Beckham, Michael Ballack, Raúl, Jermaine Defoe, Kaká and Javier Saviola play suspended on a metal grid fashioned like the white lines of a real field. Players slip and slide across the beams, struggling to keep their balance as sound design punctuates each move with cold, metallic scrapes and screeches. Of course, the competitors are the ones dropping like flies and being used as a bridge between the beams. It's high drama with high stakes. Soccer fans must love this."An idea is a powerful thing," says Mike Lazaridis, the Canadian inventor of BlackBerry, in a new "My Life. My Card" commercial for American Express. The 60-second spot is the latest in the series, which has featured Robert DeNiro, Ellen DeGeneres, Kate Winslet and surfer Laird Hamilton. Like its predecessors, the spot uses the subject's voiceover to lend an intimate feel. It offers an interesting peek at the man and the mind behind the revolutionary business tool and gives insight into how its success is fostering new ideas. You want to learn what he and his great physics team will come up with next. But alas, the commercial doesn't tell us. MasterCard's spot highlighting its sponsorship of Major League Baseball connects with an endearing look at the game pieced together with scenes of kids playing baseball around the world. Each run at a base brings a new scene and denomination for the price of the kids' makeshift field. A tire in the U.S. is $58, a folding chair in Mexico is 630 pesos, a car for third in Japan is 300,000 yen and, of course, home is "Priceless." Kids playing with whatever they can find. An overused concept. Still, not bad for a sponsorship promotion. But perhaps my favorite sports-themed ad last month came from the high-octane sport of bass fishing. Yes, bass fishing. An ESPN campaign promoting the Bassmaster Classic centers around an out- of-water, talking bass. With a gill-gaping, drooling mouth, the fish taunts competitors as they prepare for the game. Ridiculously funny.

Brand Marketing

We've seen Tiger take on a mischievous groundhog

Eleftheria Parpis

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Eleftheria Parpis