WeTransfer Names Angelique Temple CMO to 'Supercharge' Brand

As it looks to scale up its subscription offering and increase its global reach, WeTransfer has found a new chief marketing officer (CMO) in Angelique Temple. The exec has joined the business from the unrelated WeWork, where she spent four years as vice president of growth and revenue marketing. There, she was responsible for the leading the marketing of the co-working brand's monthly pay-as-you-go and subscription membership products. For the best part of a decade, Damian Bradfield, WeTransfer's co-founder-turned-chief creative officer (CCO), has overseen the businesses' marketing strategy. Temple's appointment marks the first time the brand has appointed someone external to the CMO spot. Over the past 24 months, WeTransfer has been positioning itself as more than a simple file-sharing service, rolling out a suite of productivity tools targeted toward creative shops and freelancers. Many of these have been focused on allowing creatives to better organize their client workflow, as well as products such as "Paste" which agencies can use to create eye-catching decks. In response to the increase in remote work and the rise of the independent creator economy, the business has developed subscription services WeTransfer Pro and WeTransfer Premium which allow users to share large files and collaborate on briefs. Temple will support the growth of the these services and deliver campaigns that increase engagement with the platform’s global customer base, which just hit 90 million. Alexandar Vassilev, WeTransfer’s chief executive, explained: “Angelique’s expertise in product-led growth with global companies will make an excellent addition to our team and help to supercharge and complement our expanding ecosystem of creative workflow tools. He continued: "Her proven experience will be invaluable as we continue to innovate the products we offer to creative professionals and broader communities in delivering on our strategy over the coming years.” A 'pivotal' moment For many working professionals, Netherlands-based WeTransfer can be another site on their browser history used to complete a task. However, the brand has rapidly evolved into a global creative powerhouse, most recently earning the platform its first Oscar nomination for the short film The Long Goodbye in collaboration with actor and musician Riz Ahmed and director Aneil Karia. In January, it launched its biggest campaign date, "Together We Make" to promote updates to its premium tier. The business also runs its own content division, WePresent, which features work from creators across the globe. The digital magazine collaborates with emerging young talent and renowned artists such as Marina Abramovi´c, FKA twigs and David Sedaris to showcase the art, photography, film, music, literature and more. Angelique Temple said: “Joining WeTransfer at such a pivotal point in its growth trajectory is a really exciting opportunity. The company has achieved magnificent global scale and brand awareness in a relatively short space of time, serving a passionate community of loyal creatives, while also leading on issues like sustainability with its B Corp status." "I’m excited to be taking on this new challenge and I’m looking forward to working with the talented teams across the board to grow the subscriber base and take the brand even further.” Prior to her role at WeWork, Temple worked at Zeta Global, where she led strategy consulting for clients in Zeta’s Fortune 500’s customer base. WeTransfer Editor in Chief Isn’t Just Telling Stories—She’s Earning Oscar Nods

CMO Moves

WeTransfer Appoints Angelique Temple as CMO to 'Supercharge' Brand

The former WeWork marketer is tasked with increasing engagement and driving subscription offering

Rebecca Stewart

About

Subscriptions

Events

Publications

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

Rebecca Stewart